In recent years, it has been found that with the aggravation of market competition in the high-end door lock industry, seeking development with innovative thinking has gradually become one of the important contents of manufacturers' strategic policies. To be sure, innovation has become the only way of differentiation strategy for manufacturers in the market where homogenization is particularly severe. Although the importance of innovation is self-evident to manufacturers, they also need to ensure the quality of products before innovation.

    In the past less than 10 years, the high-end door lock industry has undergone dramatic changes, which are not only reflected in the industry, but also outside the industry. In the industry, the market expansion accelerated. On the one hand, the strength of some traditional strong high-end door lock brands was further enhanced, which also gave many new brand development opportunities. But at the same time, more and more dealers began to face business pressure. During this period, various training on promotion and guide purchase was popular all over the country, which was a derivative phenomenon of this pressure.

    In addition to the market factors, the change of consumer group's shopping mode has also sounded the alarm for the marketing innovation of high-end door lock manufacturers. With the iteration of the mainstream users of high-end door locks, the consumption habits are also beginning to change. Young consumers are used to log in to the computer to check the door lock information, and start to change into smart phones and use various shopping app software. With the drastic changes in the industry and the changes in the way of consumption, the high-end door lock industry also needs to be adjusted.